Haven observe the functionality of my Facebook page, I understand that Facebook have two ways used to calculate, analyse post reach i.e organically and paid.
Organic reach:Organic reach on Facebook is the total number of unique people who were shown your post through unpaid distribution, for you to have more organic view your Facebook page and post should have the following characteristics:
- More like
- Unique post reach more organic viewers
- Sharing post on your Facebook page with images and link tend to reach more viewers organically than just sharing post link.
- when your viewers share or comment on your post, their friends will also see the post and that will result to more organic view.
- Sharing Images that have too much words written on it will reduced its flexibility to reach more people organically
- Facebook love events images and post so such post tend to get more organic reach
Paid reach: is the total number of unique people who were shown your post as a result of ads. You get more paid reach when you Boost your post through Facebook post advert. Paid method bring more new visitor to your page.
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